Pathway: Marketing Research

Program: Digital Marketing

Certifications: Microsoft Office Specialist

Business courses are designed to prepare students to use and apply business applications that are necessary to live and work in a technological society. Emphasis is given to hardware, concepts, and business uses of applications. Applications covered are word processing, database, spreadsheet, telecommunications, presentation, and Web page design. Students create social media and viral marketing campaigns, participate in video conferencing, cloud-based collaboration, and learn and practice other workplace related communication technologies and channels. Students will apply verbal and nonverbal communication skills related to both spoken and written communications; technology will be used to enhance these skills. Productivity programs and apps will be used to teach time management, organization and collaboration skills, cloud storage and computing. Students will also create career-related documents according to professional layout and design principles, and will also learn the photo and video editing skills needed to create promotional an informational business communications and viral marketing campaigns.

Target Markets through Competitive Advantage